At a critical juncture where competition in the global home furnishing industry is fierce, and opportunities and challenges coexist, Chinese home furnishing enterprises are standing at an important crossroads of going global! To help Chinese home furnishing enterprises keep up with international trends and enhance their international competitiveness, the "(First) International High-End Home Furnishing Technology Seminar・Cologne Station" was held at the scene of the Cologne Exhibition in Germany on the afternoon of local time May 21. This grand international exchange feast of technological globalization has attracted the attention of many industries, and the figure of Treezo is particularly dazzling!

Focusing on Core Industry Issues and Exploring International Development Together
The seminar focused on two core contents. On the one hand, it exchanged international cutting-edge new technologies and materials, covering new materials and technologies in the fields of panels, adhesives, facing materials, etc., as well as more needs for high-quality home furnishings. On the other hand, it deeply discussed and exchanged experiences and policy sharing related to the going global of Chinese home furnishings, injecting new vitality into the Chinese home furnishing industry.

With an international vision, it comprehensively improves the technical R&D and application level of Chinese home furnishing enterprises, drives product innovation and brand premium with high-end technologies, and breaks the "dull" situation of low-dimensional competition in the industry.

Chinese and Foreign Brands Speak on the Same Stage, and Treezo Shows Its Strength and Elegance
On such a high-standard international stage, Ms. Tian Maohua, Executive General Manager of Treezo Group, was invited to attend the conference and delivered a keynote speech, showing the world the extraordinary charm and grand blueprint of Treezo!

Since its establishment in 1999, Treezo has been anchored in the R&D, production and sales of mid-to-high-end panels, and has gradually extended to the fields of customized home furnishings and prefabricated buildings, growing into a well-deserved national brand of Chinese panels! As a national brand of Chinese panels, Treezo focuses on the R&D, production and sales of mid-to-high-end panels, extends to customized home furnishings and prefabricated wooden structure buildings, deepens the "panel" core business, and is committed to creating good panels led by technology, health and culture.
With ingenuity, Treezo has won a number of international certifications and has become the official panel supplier of the Hangzhou Asian Games, and its quality strength is highly recognized!

Five Strategies Leading the Sustained Development of the Industry
On the development path, Treezo strengthens the differentiated advantage of "big intelligent manufacturing", lays out 5 intelligent factories, builds a "one institute, two stations and multiple platforms" scientific research system, presides over the formulation of more than 70 standards, and has nearly 300 patents. It consolidates the green "big foundation", adheres to the green development concept, and has passed a number of international environmental protection certifications. It occupies the "big category", innovates technically in functions, and realizes the full-category expansion from basic finished products such as floors and wooden doors to supporting products such as keels and hardware. It inherits oriental aesthetics, establishes a "big IP", and launches the "Renaissance of Patterns" IP to lead the new fashion of home aesthetics with oriental charm. Based on the above multi-dimensional efforts, it carefully researches benchmark products and creates "big blockbusters", successively launching series products such as negative ions, photocatalysts, and zinc-effect antibacterial. Now, it continues to lead the industry development with the innovative masterpiece graphene black gold panels.

Global Strategic Layout, Building a Green Future with Low Carbon
Treezo implements a global strategy, promotes the going global of products, manufacturing and brands, and has established factories and warehousing centers in Europe, America, Australia and other places, and plans to expand into the Middle East market. By integrating local culture and technology, it builds a promotion model of "product export + on-the-spot investigation + immersive experience" to enhance international influence.
Facing the global ESG trend, Treezo actively explores near-zero carbon residences, builds an integrated healthy home furnishing industry ecology of "material - panel - cabinet - residence - building", and provides one-stop green and healthy home solutions. In the future, Treezo will continue to deepen its global layout, promote the internationalization of national brands with oriental aesthetics and intelligent manufacturing strength, and is committed to achieving the sustainable development of ecology, culture and enterprises, creating a beautiful living life for global consumers, and writing a grand chapter of world brands.

The successful holding of the "(First) International High-End Home Furnishing Technology Seminar · Cologne Station" not only builds a high-level and international exchange platform for Chinese and foreign home furnishing enterprises, but also provides extremely valuable wisdom for the technological upgrading, brand building and global expansion of the Chinese home furnishing industry. Treezo's wonderful debut in Cologne, Germany, is not only a display of enterprise strength, but also a vivid epitome of Chinese home furnishing brands going international! In the future, Treezo will shine more dazzlingly on the international stage, and we also look forward to the Chinese home furnishing industry riding the wind and waves in the globalization wave and creating brilliance!