Fangcun Series-Yazhi Song She
Encounter Elegance of a Millennium, Redefining the Orientation of Living
Target Audience:Couples
Product Introduction
The design concept of "Yazi Song She" incorporates strong storage functionality to minimize household chores through design. It elevates the warmth of tea and poetry, adding comfortable and interactive fun to multiple spaces.
Series Positioning
- Life Theme：Enjoying Cozy Living
- Life Proposition：Leisurely, Warm, Interesting
- Series Style：Modern Minimalist
- Market Positioning：First-time Home Buyers (Aged 25-35)
- Target Audience：Couples
Space Analysis
- Apartment Layout：Three Bedrooms, Two Living Rooms, One Bathroom, One Kitchen
- Area：99㎡
- Family Members：Couples
- Decorating Style：Modern Minimalist
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