1999-2024 Time does not stand still, and the seasons flow like rivers. 25 years have painted a canvas of dedication and fruitful outcomes, 25 years have carved a path through the waves to the stars, 25 years, we have braved the storm together, constantly forging ahead.
On the occasion of the 25th anniversary of Treezo Group, we have specially planned "The Power of a Model, Treezo Group 25th Anniversary Leadership Interview Special" to invite the Chairman and Vice Presidents of Treezo Group to discuss the growth and achievements of Treezo over the past 25 years, as well as future prospects and visions.
Guided by Original Intentions
Q: What was the original intention behind establishing Treezo? A: At the inception of the company, the goal was to provide everyone with greener, more environmentally friendly, healthier, and cost-effective products, to make boards that wouldn't bring tears, focusing on "brand, environmental protection, quality." This is Treezo's original intention: "to make a good board for the people."
Q: What are your plans for the company's future development? A: Over the past 25 years, we have made significant efforts and achieved some results. In the future, Treezo will focus on "developing secondary industries" by cultivating, developing, and applying material resources to build a green self-cycling ecosystem, and by constructing beautiful villages to promote rural tourism and health tourism, thus leading the entire industry chain's upgrade with technology. We will continue to focus on the "green healthy home" business positioning, guided by the dual carbon goals, to empower green low-carbon development through technology and continuously lead industry upgrades, realizing the vision of "a good board, assembling the future."
Q: What kind of company do you hope Treezo Group will become? A: I hope Treezo will continue to solidify its role in the industry as "discoverer, creator, and leader," strive for social and economic benefits, take on more social responsibilities, aid in rural revitalization and shared prosperity, and ultimately achieve a win-win scenario for the company, the environment, and society.
Q: On the occasion of the 25th anniversary, what are your wishes for the company? A: As the Group celebrates its 25th anniversary, I represent Treezo in expressing heartfelt gratitude to all leaders, partners, family members, and people from all walks of life who have cared for, supported, and assisted the Group. I wish the Group steps boldly into a new phase, strives forward on a new journey, and outlines a new blueprint for development!
Integrity as the Foundation
Q: How do you view integrity? What has Treezo achieved in building corporate integrity? A: "Integrity" is the foundation and essential principle for business development. For 25 years, Treezo has adhered to honest business practices, seeking mutual benefits and healthy development with partners, thereby earning the trust and support of partners and recognition from society.
Q: What efforts have been made in corporate management? What impact have they had? A: We have always followed the philosophy of "green management," conducting multidimensional work, continuously optimizing operational efficiency, and creating a data-enhanced management style, which has developed a strong risk resistance capacity, aiding the steady improvement of the company's quality and efficiency, and safeguarding high-quality development.
Q: On the occasion of the 25th anniversary, what are your wishes for the company? A: I wish Treezo Group stands at the forefront of the industry, resolutely advances, and continues to create achievements worthy of the era!
Brand Shaping the Soul
Q: The group's initial intention is to make a good board for the people, but how do you define a good board by Treezo? A: From embracing the philosophy of nurturing from nature to the brand concept of a green healthy home and focusing on making a good board for the people, Treezo has always adhered to the philosophy of wood, deeply embedding it in the company's development and brand. Treezo draws strength from nature, takes from nature, and gives back to nature; this is our cultural core and the value orientation of every Treezo person. Today, Treezo activates cultural genes with contemporary aesthetics, dedicated to making a culturally significant good board, a board that goes beyond eco-friendliness to become a fashion statement in aesthetics!
Q: In the context of the dual-carbon era, what innovations has Treezo made in "leading smart manufacturing technology"? A: In recent years, Treezo has solidified its cultural core and, through "innovation, research, and talent," built a modern smart manufacturing system, established academician workstations, CNAS certified testing centers, participated in national Spark Program projects, led or participated in setting various standards, and won honors such as the "Liang Xi Science and Technology Award" and "China Green Product Certification." With the completion of three major manufacturing sectors and six intelligent factories, Treezo is steadily advancing from "manufacturing" to "leading smart manufacturing in major countries," from "product supply" to "leading national standards," and from "basic materials" to "leading product trends" in its transformation and upgrade. Focusing on the group's brand development strategy of "green healthy home," we have created the unique "ESG Six Green System," starting with raw materials and encompassing green charity, green supply, green manufacturing, green products, green services, and green management, forming a closed loop. In the future, we will continue to focus on revolutionary technological breakthroughs, deep industrial transformation and upgrades, develop new productive forces, and actively promote the greening, intelligence, and informatization of the industry, paving a "new" way for high-quality development.
Q: On the occasion of the 25th anniversary, what are your wishes for the company? A: Treezo, from the original intention of "a good board" to the beautiful vision of "assembling the future," braves the waves. From the summit of high mountains, we see the rivers surge; above the peaks, we feel the strong winds blow. Drawing the national colors of the East, forging a Chinese model! On this 25th anniversary, let us rise from the East, soar into the skies, and head toward a higher and farther future!
Technology Leading the Way
Q: How has Treezo empowered business development through technology? A: Treezo places great importance on technological leadership. In 2015, we established a research institute and now have several scientific research platforms, including academician and post-doctoral workstations, and have obtained over 200 invention patents. Additionally, we have established deep collaborations with two academicians, with Academician Jiang Jianchun as an in-residence academician and Academician Du Guanben as a specially appointed chief scientist.
Q: What are our current key directions in technological research and development? What are the goals? A: We are currently developing bamboo resources, aiming to replace steel with bamboo, promoting integrated healthy living home industry ecology, forming a bamboo industry chain "from the people, for the people," promoting rural revitalization, achieving shared prosperity, and aiding the company in achieving high-quality sustainable development.
Q: On the occasion of the 25th anniversary, what are your wishes for the company? A: I wish the group's scientific research strength reaches new heights, its business development breaks through the waves and navigates the vast seas, and it continues to cultivate dreams on the path to excellence!
Market Pioneering
Q: What is the key strategy for Treezo in market development? A: Over the past 25 years, Treezo has linked high-quality products with market trends, seizing opportunities, continuously exerting efforts, deepening channels, and constantly expanding its strategic market layout.
Q: How can we better serve our customers? A: We must be adept at listening to the market, uncovering the intrinsic needs of users, optimizing the user experience from multiple dimensions, thereby enhancing Treezo's market competitiveness and achieving steady business growth.
Q: On the occasion of the 25th anniversary, what are your wishes for the company? A: I wish Treezo gathers strength, vigorously competes, and creates a grand narrative that walks with history, resonates with the times, and thrives with the nation.
System Empowerment
Q: In project construction, how does Treezo manage the full lifecycle? A: Through precise planning and matching of front-end production line equipment, comprehensive process-oriented closed-loop control of the entire process, and acceptance and delivery empowerment supporting healthy operation, we fully advance project construction, successively completing the planning, construction, and production delivery of modern intelligent factories in Rizhao, Tancheng, and Pizhou.
Q: What work has been done in terms of technological leadership? A: We focus on transforming new products, new technologies, and new processes outlined in the group's strategic planning, by integrating modern product manufacturing processes and advanced equipment application technologies to promote new production line planning and construction, achieving product upgrades and steady economic benefits. Currently, we are also building construction templates for bamboo materials, beam-column structures, and special product lines for non-combustible and flame-retardant boards, continuously perfecting the group's multi-category product matrix.
Q: On the occasion of the 25th anniversary, what are your wishes for the company? A: Looking back at the years, we are deeply moved; looking forward to the journey, we are full of confidence. I wish Treezo continues its legacy, with a journey as splendid as a rainbow, boldly advancing forward.
Living Model
Q: What kind of residential living do you hope to create through customization? A: Centered around people's aspirations for a comfortable living environment and the pursuit of a better life, we will fully leverage the value of green mountains and clear waters, combined with the needs of new technology and new consumption, focusing on smart homes, intelligent communities, and healthy communities, integrating green into customized modular construction products, services, and consumer behaviors, to enhance the added value and competitiveness of products and services, meeting residents' multi-layered spiritual life needs, and creating a living model that returns to humanity and coexists with nature.
Q: What is the outlook for Treezo's modular construction? A: Under the guidance of "rural revitalization" and "dual carbon" policies, "Smart Wood Villas" utilize modular wooden construction products to assist in the construction of green rural residences, employing a matrix-style product design mode, comprehensively applying standardized, modular systems, with main components factory-prepared and quickly assembled on-site, flexibly and multi-dimensionally adapting to China's rural construction planning.
Q: On the occasion of the 25th anniversary, what are your wishes for the company? A: I wish Treezo Group continues to lead the direction of a beautiful life, stepping forward with a vibrant stance in the process of seeking novelty, change, and exploration.
Stars shine brilliantly, fruits abound, Treezo forges twenty-five years of splendor. Believe, and you shall journey far. Treezo people will continue united, pioneering the past and present, vigorously sailing forth, and carving out grand strategies!