On September 20th, the 13th Linyi Wood Industry Expo, hosted by the Linyi Municipal Government, was grandly opened at the Linyi International Exhibition Center. Government officials, industry experts, and representatives from hundreds of outstanding domestic and international wood brands gathered for this grand event. Treezo Group Chairman, Lu Tonghua, was invited to attend the opening ceremony and delivered a speech to kick off the event.

The Linyi Wood Expo is one of the most influential and widely recognized events in the domestic wood industry.

As the "Capital of Timber in China," Linyi has attracted numerous building material and home furnishing companies. It has also become an important manufacturing and supply base for Treezo’s nationwide supply chain. Since Treezo first established a presence in Feixian in 2007, followed by an additional investment in the Osborne Tancheng plant in 2016, Linyi’s excellent business environment, convenient logistics, and comprehensive timber industry ecosystem have provided solid support for Treezo’s growth. The Expo continues to serve as a valuable platform for exchanges between upstream and downstream players in the wood industry, promoting international partnerships and the innovative development and transformation of the entire timber industry chain.

Staying true to its original mission of "Making a Good Board for the People," Treezo once again made a stunning appearance at this year's Expo, showcasing a variety of new products. From the moment the event opened until closing, Treezo’s booth was constantly bustling with visitors. Professional buyers from around the world flocked to discuss business opportunities, creating an impressive scene.

Cultural Heritage Meets Modern Design

Treezo’s booth design, inspired by the Longquan Celadon screens of China’s National Edition Museum in Liangzhu, Hangzhou, uniquely combined the essence of "history and modernity." The immersive experience brought the ancient civilization of Linyi—home to the 5,000-year-old Liangzhu culture—alive, celebrating the intersection of traditional Chinese culture and contemporary craftsmanship.

At the booth, visitors could experience the seamless blend of traditional culture, modern technology, and fashion. With dynamic screens and rich cultural aesthetics, Treezo demonstrated how wooden materials can convey the natural beauty of both ancient and modern times. Visitors from across the globe experienced the elegance of ancient civilization, expressed through the natural beauty of Treezo’s wood products.

Treezo has been deeply rooted in the timber industry for 25 years, boasting intelligent manufacturing plants, a robust talent pool, and cutting-edge R&D facilities. At this year’s Expo, Treezo’s products—such as the Rosin Flexural Decorative Board, F-OSB2 Australian Pine Board, Zinc Antibacterial Graphene Eco-Board, Selected Wood Veneer Board, Deep Embossed Texture Board, Liangzhu IP Products, and PET Lite High-End Finishes—garnered significant attention and praise for their “technology, style, and health” attributes.

Shaping the Future Through Innovation

On the afternoon of September 20th, the 9th World Panel Conference was held concurrently, where Treezo Group Chairman, Lu Tonghua, delivered a keynote speech titled "Moving Towards Innovation—Developing New Productive Forces and Exploring New Industry Paths." He emphasized the importance of innovation and introduced Treezo’s path of transformation under the dual-carbon strategy.

Treezo is committed to technological innovation, having established multiple research platforms, including an Academician Workstation, Postdoctoral Research Station, and a CNAS-accredited Testing and Analysis Center. The company has also played a leading role in setting industry standards. As of October 31, 2023, Treezo had participated in the formulation of one international standard, 16 national standards, 11 industry standards, and 15 group standards (including 3 "Zhejiang Manufacturing" standards), and holds 217 authorized patents, including 49 invention patents.

Responding to the growing demand for sustainable building materials, Treezo has shifted its focus to bamboo as a new material, developing innovative technologies and equipment to enhance bamboo processing efficiency. By incorporating bamboo into prefabricated buildings, Treezo has formed a green materials industry chain, promoting sustainable development and shared prosperity within the industry.

That evening, Treezo also hosted the "Treezo Night" themed gala, a dazzling event attended by government officials, business leaders, industry experts, and media representatives. Through a series of special showcases and performances, the event highlighted the strong influence of the Treezo brand.