Amid the golden osmanthus fragrance, we gathered in beautiful Hangzhou to witness a grand event. On October 10, 2024, the finals of "Treezo's First Color & Application Design Competition" took place, marking a new chapter in design by tracing the cultural essence of ancient China.

The competition, themed "The Awakening of Artistic Patterns: Treezo's Eastern Journey," aimed to showcase Oriental aesthetics through innovative design, blending traditional culture with modern home concepts. Spanning six months, the competition covered 21 universities nationwide, with over 1,000 design submissions, 760,000 visits on the mini-program, and 690,000 votes cast. Out of 223 selected entries, 20 talented designers made it to the final stage.

A panel of renowned industry experts gathered at the finals to evaluate and celebrate the new generation of pattern and space design talents.

The event was co-hosted by the China National Forestry Industry Association and Treezo New Material Technology Group Co., Ltd., with strong support from Furniture and Interior Decoration magazine, China Man-Made Board magazine, and the Furniture and Home Integration Branch of the Chinese Society of Forestry. Together, they contributed to the advancement of China's design industry.

△ Li Dongyan, Secretary General of the China National Forestry Industry Association

 

△ Dai Xiangdong, Dean of the School of Furniture and Art Design at Central South University of Forestry and Technology

 

△ Huang Yanli, Vice Dean of the School of Furniture and Art Design at Central South University of Forestry and Technology

At the event, Li Dongyan, Dai Xiangdong, and Huang Yanli delivered speeches and participated as judges, sharing insights on the future of design and industry collaboration.

 

△ Lu Tonghua, Chairman of Treezo New Material Technology Group Co., Ltd.

In his speech, Lu Tonghua emphasized that, in the face of economic slowdown and intensified market competition, Treezo aims to deepen its strategy of "crafting the best board for the people" through the competition. By integrating production, academics, and research, Treezo seeks to promote high-quality development in the home design industry, innovate in Oriental culture, and strengthen brand confidence.

 

Additionally, prominent figures such as Xu Wei, Dean of the School of Furniture and Industrial Design at Nanjing Forestry University, and experts from leading Chinese universities, attended and evaluated the competition.

 

A Showcase of Creativity

The competition was divided into two tracks: the Color/Pattern Design group and the Application Design group. The 20 finalists presented their works, demonstrating their creativity and talent in an exciting final showdown.

Treezo carries the wisdom and traditions of the Chinese nation, exploring new realms of Oriental aesthetics through craftsmanship, establishing "The Awakening of Artistic Patterns" as a cultural IP.

What is "The Awakening of Artistic Patterns"? "Patterns" are the marks of history, treasures of decorative art that capture the passage of time and preserve cultural memory. "Art" represents the essence of creativity, embodying the skills of artisans and the charm of culture. The fusion of "patterns" and "art" awakens a deep understanding and reverence for traditional culture. Treezo’s first design competition aimed to inspire designers to incorporate this cultural IP into their work, showcasing the creative minds of today's youth and their vision for home design.

 

Winners of the Competition

After rigorous evaluations, the winning works in each track were announced.

Track 1: Color/Pattern Design

First Prize

Zeng Zining, China Academy of Art, "Rhythms of Suzhou"

Second Prize

Yan Junshan, China Academy of Art, "Suzhou Cloudscape"

 

Third Prize

Jiang Junhao, Shaanxi University of Science and Technology, "Suzhou Tile House"

 

Track 2: Application Design

First Prize

Lu Dingyun & Du Jiawei, Suzhou University of Science and Technology, "Suzhou Street Life"

 

Second Prize

Tang Haolin, Li Haihui, Wu Songjun, Wu Yisi, & Li Zijian, Wuyi University, "Eastern Dreamhouse"

 

Third Prize

Cai Jiahao, Guangdong Polytechnic College, "Millennial Pattern: Dream Spaces"

The competition explored how traditional cultural elements can be revitalized and integrated into modern design. Treezo looks forward to continuing this exploration, further integrating Eastern aesthetics into the global home furnishing market.

△ Tian Maohua, Vice President of Treezo New Material Technology Group Co., Ltd.

In her closing speech, Tian Maohua expressed her gratitude for the participation and creativity of the young designers, which brought the competition to life. She emphasized Treezo’s commitment to connecting traditional culture with modern design, igniting innovation in China’s home design industry, and bringing Oriental aesthetic products to the world.

The journey ahead is full of promise, with endless opportunities for collaboration between theory and practice. Treezo will continue to organize cultural and creative events that spark imagination, innovation, and craftsmanship, propelling the company—and the industry—toward a vibrant future in design.