With China's "dual carbon" goals in full swing, ESG (Environmental, Social, and Governance) has become a critical topic for companies and investors alike, serving as an essential lever for high-quality and sustainable development. In 2024, China saw a surge in ESG policies, with Chinese enterprises making notable progress in this field, and Zhejiang entrepreneurs standing out as leaders.

On September 27, the 2024 Global Zhejiang Entrepreneurs ESG Forum was held in Hangzhou as part of the "2024 Global Zhejiang Entrepreneurs ESG Classic Case Study" series of offline events.

The forum, organized by Zhejiang Business Magazine, Yinshi Finance, and the World Zhejiang Entrepreneurs Client, centered around the theme "The Pursuit of Excellence." It brought together top industry experts and influential business leaders to delve into the latest ESG trends, best practices, and forward-looking strategies. The event also focused on the remarkable achievements of Zhejiang entrepreneurs in the ESG space.

Treezo Group Chairman Lu Tonghua was invited to attend the forum, participate in a live-streamed interview, and join a roundtable discussion as a guest speaker.

Lu Tonghua, along with other distinguished guests, engaged in a lively discussion on the theme "Insights into ESG Strategy: A Dialogue on a Sustainable Future." The panel focused on topics such as long-term value creation through ESG, sustainable supply chain management, technological progress in ESG, and corporate social responsibility. Lu shared successful cases and practices of ESG sustainable development from Treezo’s journey.

During the discussion, Chairman Lu highlighted Treezo’s green supply chain philosophy, emphasizing win-win cooperation and the wide dissemination of ESG principles throughout the industry. Treezo actively signs environmental, occupational health, and safety agreements with all suppliers, ensuring ESG responsibilities and obligations are passed down the chain. The company also formed dedicated teams to assist suppliers in improving management, quality assurance, and production capabilities, fostering talent development and mutual growth. Treezo’s commitment to a circular economy model—transforming resources into products, then waste into renewable resources—has significantly enhanced the ecological environment while boosting industry quality and scale.

In addition, Chairman Lu shared insights on how new technologies are driving ESG practices. Treezo remains true to its mission of "Crafting the Best Board for the People" by integrating technological innovations such as zinc-effect antibacterial materials, bamboo-based alternatives to plastics, formaldehyde-free technology, and graphene applications into its product development. These innovations not only strengthen the green attributes of Treezo's products but also promote a healthier, more environmentally friendly future for the home furnishing industry. At the same time, these advancements elevate the aesthetic appeal and quality of Treezo's materials, gradually turning the vision of "Crafting the Future with a Quality Board" into reality.

To further support technological innovation in ESG, Treezo has built an academic institution and multiple platforms for collaboration with academicians, universities, and research institutions. The company has established an academician workstation and appointed renowned experts like Jiang Jianchun and Du Guanben as chief scientists. With cutting-edge manufacturing processes, smart visual systems, and low-carbon transitions, Treezo not only accelerates ESG practices but also drives the development of new productive forces.

The event culminated in the "2024 ESG Outstanding Zhejiang Entrepreneurs" award ceremony, recognizing individuals and companies that have made significant contributions to sustainable development through their commitment to ESG. Chairman Lu Tonghua was honored with the title of "2024 ESG Outstanding Zhejiang Entrepreneur."

The success of this forum marks a significant step forward in the implementation of the "dual carbon" strategy and the pursuit of sustainable development. The event fostered deeper communication and collaboration across various sectors, paving the way for innovative pathways toward a green, low-carbon transition. It injected powerful momentum into the integration and growth of Zhejiang's ESG industry and accelerated the transformation of businesses into environmentally and socially responsible entities.

Treezo remains steadfast in embedding ESG values into its core operations and actions. Guided by the principles of ESG and the "dual carbon" goals, Treezo will continue to drive green technological innovation and promote the application of advanced green technologies, contributing to China's carbon peaking and carbon neutrality targets.