On December 15, Treezo Group's 2025 New Product Launch Event unfolded grandly at the Suzhou Park Hyatt Hotel.

 

Embarking from the sacred land of Liangzhu, with its millennia-old heritage, the Artistry Awakens journey set sail again in 2025. Anchoring in Suzhou, this picturesque Jiangnan water town, Treezo Group wrote a new chapter in the art of patterns, blending Eastern aesthetics with classical culture in a splendid narrative.

 

Supported by government leaders, scholars, industry representatives, partners, and media influencers, the event docked by Jinji Lake, exploring the continuity of millennia-old culture and the elegance of new oriental aesthetics.

△ Academician of the Chinese Academy of Engineering: Du Guanben

 

△ Academician of the Russian Academy of Engineering: Zhang Yihe

 

△ President of the China National Forestry Industry Association: Zhou Hongsheng

 

△ President of the China Timber & Wood Products Distribution Association: Li Jiafeng

 

△ Secretary-General of the National Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce: Zhang Renjiang

 

△ President of Zhejiang Architectural Decoration Industry Association：Jia Huaqin

 

Advancing Sustainability

Treezo Group Chairman Lu Tonghua delivered a keynote speech titled "Born of Wood, United for Growth", vividly showcasing the company's sustainable development journey. Over 25 years, Treezo Group has achieved outstanding results in ecological innovation, cultural heritage, and corporate growth. By creating green circular systems, innovating materials, designing low-carbon architecture, and infusing traditional aesthetics into product designs, Treezo continues its steady march toward green, low-carbon, and high-quality sustainable development.

△ Treezo Group Chairman: Lu Tonghua

 

Cultural Elegance Meets Modern Innovation

Drawing from Liangzhu’s heritage to Suzhou’s embroidery artistry, Treezo Group's Executive General Manager, Tian Maohua, reflected on the brand’s cultural journey from Artistry Awakens to Artistry Awakens · Splendorous Season. By collaborating with intangible cultural heritage projects like Liangzhu Culture and Suzhou Embroidery, Treezo integrates traditional artistry into modern product designs, creating innovative boards that embody technological excellence, health, and style while embracing sustainability.

△ Treezo Group Executive General Manager: Tian Maohua

 

Renowned Suzhou embroidery artist and National Intangible Cultural Heritage Representative, Yao Jianping, demonstrated the pinnacle of craftsmanship with her exquisite skills.

△ National Master of Chinese Arts and Crafts: Yao Jianping

 

China Academy of Art's Dr. Cai Wenchao unveiled the latest VI design for Artistry Awakens, blending timeless cultural heritage with modern design concepts.

 

Embracing Tradition and Innovation

To further enhance traditional culture and modern aesthetics, Treezo partnered with the China Academy of Art to establish the Pattern and Color Culture Research Institute. Through industry-academia collaborations, the institute aims to advance pattern development and elevate the wood panel industry.

 

As recognition of Treezo’s achievements, the National Brand award ceremony was held, affirming its role as a leader in quality and innovation.

 

Unveiling 2025 Innovations

Treezo debuted three new product series: Masterpieces of Patterns, Treezo Colors, and National Rhythms. These designs combine Eastern poetics and traditional motifs with vibrant Chinese colors, setting new trends in the home furnishing industry.

Internationally acclaimed design director Jonathan Caballero shared insights on how oriental aesthetics influence global design trends.
 

 

Green Vision and Beyond

In pursuit of the dual-carbon goals, Treezo continues to innovate in low-carbon solutions, including prefab architecture and nearly zero-carbon residential buildings. The Smart Wood Villa brand showcased its latest advancements in green construction.

 

Charting a New Course

In an era of digital transformation, Treezo hosted the Digital Synergy, Renewing the Future forum, exploring the intersection of technology and innovation in reshaping industries.

 

Carrying the Torch of Heritage

From Liangzhu’s ancient traditions to Suzhou’s modern elegance, Treezo Group continues its unwavering dedication to cultural empowerment and sustainable growth. Blending timeless patterns with contemporary design, Treezo leads the industry with innovative products and eco-friendly practices, forging a brighter future for all.

 

2025 Treezo
Sailing towards splendor with a steadfast commitment to crafting a good board for the people.