On May 10, the "China Brand Globalization & Resource Matching Conference" was successfully held at the Zhejiang Gongshang University Entrepreneurship Park in Hangzhou. Coinciding with China Brand Day, the conference themed "Innovation for Global Success" brought together hundreds of enterprises and experts to discuss policy trends, industry practices, and regional collaboration for Chinese brands' globalization.

The event served as both an intellectual exchange platform and a practical resource-matching hub for Chinese enterprises to navigate global markets. Lu Tonghua, Chairman of Treezo Group, attended to explore industry innovation potential and advance the globalization of Chinese brands.

Lu Tonghua's Vision for Zhejiang Merchants' Innovation in New Trade Environments

In his keynote speech titled "Innovation Strategies for Zhejiang Merchants in the New Trade Landscape," Chairman Lu emphasized the long-term strategic significance of China's Belt and Road Initiative (B&R) 4, which has opened up emerging market opportunities and laid a solid foundation for enterprises' global expansion. Treezo recognizes the mission to promote "Made in China" and Chinese culture globally, aligning with the era's opportunities.

For 2025, Treezo has adopted the annual business strategy: "Global Vision, Value-Driven Marketing, New Productive Forces, and Digital Intelligence Operations" 56. Under "Global Vision," the group will advance from brand and trade globalization to manufacturing globalization, leveraging its technological strengths and product capabilities in new productive forces to enhance international competitiveness.

Treezo's Globalization Journey: Beyond Resource Import

Treezo's globalization strategy extends beyond resource acquisition. In recent years, the brand has accelerated overseas market strategic positioning by establishing raw material supply bases in multiple countries, collaborating with international designers, and participating in overseas building material exhibitions. These efforts have consistently amplified its global presence, blending "global wisdom with Chinese craftsmanship" 12.

(Image: Treezo 2025 New Product Launch)

Following the conference, Chairman Lu visited the Zhejiang Merchants Museum, which not only showcases the history and achievements of Zhejiang merchants but also inspires future generations to innovate and contribute to economic and social progress.

Sustainable Development Path at Zhejiang Gongshang University MBA Forum

On the same day, Chairman Lu delivered a speech titled "Rooted in Wood, Embracing the Future" at the Zhejiang Gongshang University MBA - Business Ethics Forum with the theme "Innovation Without Boundaries, Igniting New Horizons."

Reflecting on Treezo's 26-year commitment to healthy and eco-friendly homebuilding materials, Lu highlighted the company's evolution from focusing on brand, environmental protection, and quality to integrating technology, aesthetics, and culture. Guided by the vision "A Good Panel Assembles the Future," Treezo continues to pursue social value through sustainable ecological, cultural, and corporate development.

Five-in-One Ecosystem Drives High-Quality Development

As an innovative enterprise, Treezo has consistently led in industry transformation. Looking ahead, the group will advance integrated development of its "Materials-Panels-Cabinets-Homes-Buildings" five-in-one ecosystem 12, using technical standards as a foundation and smart manufacturing as support. This approach aims to foster two-way economic circulation between the home furnishing, building materials, and construction industries, driving sustainable development.

By developing new materials, creating eco-friendly panels, designing smart cabinets, constructing livable spaces, and engaging in sustainable architecture, Treezo seeks to elevate urban functionality and residential quality. Through all-dimensional innovation, the company aspires to upgrade "good homes," contributing to urban development and better living for all.