On July 14, 2025, Treezo Group's 2025 Mid-Year Meeting was grandly held at Liangzhu Grand Soluxe Resort Hotel in Hangzhou. Chairman Lu Tonghua, accompanied by his wife Ms. Xu Junlan, attended the meeting with the Group's senior executives, joined by over 100 leaders and managers from various departments of the headquarters, as well as subsidiaries and affiliated companies. The meeting objectively reviewed and summarized the Group's work indicators for the first half of the year, conducted an in-depth analysis of the current internal and external environment and situation, and clearly outlined the work priorities for the second half.

The meeting officially kicked off with a familiar tune. All Treezo staff present stood up and sang the inspiring Treezo Song in unison.

Sharing Experience, Forging Ahead Together

The mid-year meeting selected outstanding sales representatives from various business divisions and invited top performers from marketing and sales teams to take the stage, sharing their work approaches and successful experiences.

Subsequently, the Director of the Group's Audit and Supervision Department delivered a keynote report entitled Report on Audit and Supervision Status. Chen Wei, Deputy General Manager, CFO, and Director of the Finance Department, presented the Mid-Year Operating Results Report.

Work Reports, Uniting for Progress

Leaders from all Group departments, subsidiaries, and affiliated companies delivered sequential work reports. They reviewed progress against the targets set by the Group at the start of the year, conducted self-reflection to identify deep-seated issues, and elaborated on strategies for the second half of the year.

The Group's Executive General Manager and Deputy General Managers also delivered personal work reports on their respective areas of responsibility. They reviewed the completion of various tasks in the first half of the year and arranged key work for the second half.

▲ Work report by Fang Yuxiang, Assistant General Manager of the Group

▲ Work report by Ma Tonghua, Deputy General Manager of the Group

▲ Work report by Lu Xinyue, Deputy General Manager of the Group

▲ Work report by Lu Gongtian, Deputy General Manager of the Group

▲ Work report by Tian Maohua, Executive General Manager of the Group

▲ Work report by Chen Wei, Deputy General Manager of the Group

Steering the Course, Guiding the Overall Direction

To conclude the meeting, Chairman Lu Tonghua delivered a summary speech.

Chairman Lu first reflected on his 35-year journey of building Treezo, noting that every step has been shaped by the sweat and wisdom of "fellow travelers." It is this spirit of perseverance that has carried the company from its humble beginnings to excellence. Now, standing at a new historical juncture, we must remember our roots, inherit this fighting spirit, and break through growth barriers with the courage of "burning one’s boats."

He summarized the Group’s achievements in the first half of the year under the guidance of the four strategic pillars: "Global Vision, value marketing, new-quality production, and digital-intelligent operations"—including meeting financial targets, expanding international markets, and driving effective promotion of high-end products. He emphasized that the second half of the year will see deeper implementation of these strategies, stressing that this critical leap forward demands all Treezo people to embrace renewal with unwavering resolve.

Treezo Group’s 2025 Mid-Year Meeting concluded successfully. This landmark event, which consolidated consensus and mapped out a blueprint, not only brought closure to the efforts of the first half but also set a clear strategic direction for the second half.

Against the backdrop of industry transformation and the global industrial landscape, Chairman Lu issued a powerful call to all Treezo people: "Let global vision be our compass, value marketing our sharp edge, new-quality production our foundation, and digital-intelligent operations our lifeblood. Let us strive toward our growth goals, and look forward to celebrating our achievements together at year-end!"