Against the backdrop of growing global consensus on sustainable development, ESG (Environmental, Social, and Governance) has become a core issue in corporate strategic transformation. As an industry leader, Treezo Group has achieved remarkable results in the ESG field, not only laying a solid foundation for its own development but also setting an example for the exploration of Zhejiang merchants in this field.

On July 30, the 2025 Zhejiang Business ESG Conference, guided by Zhejiang Merchants Development Research Institute (Zhejiang Merchants Think Tank), hosted by ESG Research Center of Zhejiang Merchants Think Tank and Zhejiang Merchants Magazine, and supported academically by the School of Management, Zhejiang University, was successfully held in Hangzhou. Mr. Lu Tonghua, Chairman of Treezo Group, was invited to attend the conference, accepted a live interview at the invitation of the organizers, and participated as a guest in the roundtable dialogue sharing.

In the roundtable dialogue session, Chairman Lu Tonghua and other guests discussed the theme "What Value Can ESG Create for Enterprises?", jointly exploring the transformation path of ESG from concept to corporate value, and analyzing how ESG enhances competitiveness, optimizes business models, and creates long-term value.

During the discussion, Chairman Lu stated: The company is currently deeply practicing ESG concepts from multiple dimensions such as internal governance and product research and development. As a development concept of co-construction and sharing, it is particularly crucial to pass on ESG to suppliers and jointly promote the sustainable development of the industrial chain. By collaborating with industrial chain and regional suppliers to achieve mutual benefit and win-win results, Treezo Group has built a circular economy development model of "resources — products — waste — recycled resources". At the product research and development level, the group continues to take technological innovation as the starting point, deeply integrating forward-looking research and industrialization development such as zinc-effect antibacterial, bamboo replacing plastic, and graphene application, and constantly strengthening the green attributes of products; the Zhimu Art Villa series, with the zero-carbon design concept at its core, guards a healthy and livable green living environment for consumers through the application of full-link green technologies.

Chairman Lu also mentioned that since its establishment 26 years ago, the group has always adhered to the original aspiration of "making a good board for the people" and is committed to creating a technological, stylish, and healthy cultural good board. Relying on the cultivation of innovative culture, the improvement of innovation capabilities, and the optimization of top-level design, the group continues to promote high-quality corporate development: the transformation and application of graphene technology achievements have injected new momentum into industrial technological progress; empowering stylish living with Oriental aesthetics... Gradually turning the vision of "A Good Board, Assembling the Future" into reality!

▲ Treezo, the main brand of Treezo Group, and products of the Zhimu Art Villa series made an on-site appearance

Award Announcement Session: First, the "2025 Zhejiang Business ESG Classic 100" was announced. This list aims to recognize and pay tribute to enterprises that practice ESG concepts and contribute to sustainable development, and Treezo Group was successfully selected; subsequently, the list of "2025 Outstanding Zhejiang Entrepreneurs in ESG" was released. This honor is awarded to individuals who actively explore in the ESG field and promote sustainable industrial development. As a benchmark representative of Zhejiang merchants practicing ESG concepts, Lu Tonghua, Chairman of Treezo Group, once again won this title.

The successful holding of the 2025 Zhejiang Business ESG Conference signifies another solid step taken by enterprises in implementing the "dual-carbon" strategy and boosting green and sustainable development. Through this conference, exchanges and cooperation in various fields have been deepened, which helps to jointly explore innovative ways for green and low-carbon transformation, adds surging momentum to the integrated development of the Zhejiang business ESG industry, and will accelerate the comprehensive transformation of enterprises towards a direction that emphasizes both environmental friendliness and social responsibility!

Treezo Group has always been internalizing ESG concepts in the heart and externalizing them in actions. In the future, under the guidance of ESG concepts and the "dual-carbon" goals, the group will take new productive forces as the engine, continue to accelerate green technological innovation and the promotion and application of advanced green technologies, and contribute solid strength to the realization of the country's carbon peak and carbon neutrality goals!