On August 16, 2025, Atelier Timber House, a brand under Treezo Group, successfully held its annual new product launch themed "Settling in China · Courtyards Inheriting Centuries" in Liangzhu, Hangzhou. Over 100 house-building clients from across the country attended the event in person, witnessing the release of Atelier Timber House's new product system. The venue was packed with enthusiastic clients, and many completed on-site bookings on the spot.

This launch showcased Atelier Timber House's new assurance system and released the "Chen Series" new products. Through immersive experiences in Atelier Timber House's construction method exhibition hall, in-depth appreciation of real villa prototypes, and detailed explanations by professional teams, clients got an up-close feel for the craftsmanship and charm of modern rural villas.

01
Steadfast Original Aspiration, Five Years of Accumulation
Atelier Timber House Gains Recognition from Multiple Parties

After five years of dedicated development, under the guidance of the national "Beautiful Countryside" initiative and "dual-carbon" strategy, Atelier Timber House's innovative achievements have been highly recognized by both government and enterprise sectors. Tian Maohua, Executive General Manager of Treezo Group, stated in his speech: "Today's new product launch is our exploration and commitment to green, healthy homes and the beautiful rural life of the future. Atelier Timber House will continue to lead the sound development of the rural villa industry with refined and professional products."

Liu Nengwen, President of the China Wood Protection Industry Association, awarded Atelier Timber House the title of "2025 Recommended Brand for Modern Timber Quality Houses" on-site, noting: "Its prefabricated timber structure technology perfectly aligns with the requirements of green and low-carbon development, providing an innovative model for the construction of 'quality houses'."

Feng Jiande, Secretary of the Party Branch of the Zhejiang Real Estate Association, also highly affirmed the demonstration value of Atelier Timber House for rural habitation, emphasizing: "Atelier Timber House's innovative practices in deeply cultivating the field of prefabricated timber rural villas are particularly valuable, highly in line with national strategic orientations and industry development trends!"

02
New Five Major Assurance Systems
Atelier Timber House Reshapes Standards for Rural "Quality Houses"

Hidden pitfalls in building materials, shoddy construction practices, disjointed design... Pouring savings and energy into building a house only to end up with a difficult construction process and an unpleasant living experience reflects the common challenges in the field of rural self-built housing.

How to build a truly "quality house"?

Since its establishment, Atelier Timber House has never stopped pondering this question. In 2025, Atelier Timber House has upgraded with a new set of five assurance systems, bringing the real concept of rural "quality houses" to life!

01 Design Assurance System
Atelier Timber House has collaborated with renowned designers such as Zheng Sihui and Meng Quansheng, and joined forces with Blue City Design, infusing cutting-edge aesthetics into the genes of rural villas to truly achieve a balance between beauty and functionality.
02 Safety Assurance System
In partnership with Nanjing Tech University and Grade-A design institutes, Atelier Timber House strictly adheres to national standards for design and construction, providing all-round safety protection to ensure villas can be passed down for centuries.
03 Health Assurance System
Atelier Timber House carefully selects high-quality natural and green building materials to construct healthy residences, creating green spaces and low-carbon lifestyles.
04 Comfort Assurance System
Atelier Timber House introduces international modern timber construction technology and integrates modern science and technology to safeguard quality rural life, enabling top-tier comfort in rural areas.
05 Service Assurance System
Atelier Timber House offers standardized guarantees such as full-process one-stop private butler service, century-long main structure maintenance, 50-year courtyard safety liability protection, 24-hour after-sales response, and shared after-sales services with top-tier brands, ensuring every person returning to their hometown enjoys high-quality, worry-free house-building services.

 

"This is not just a product upgrade, but a redefinition of rural living standards," said Zhang Renjie, General Manager of Atelier Timber House under Treezo Group. "We hope to transform 'quality houses' from a policy concept into actionable solutions, allowing clients to 'afford to build, live well, and pass down for generations'."

03
"Chen Series" New Products Released
Making Beautiful Rural Life Within Reach

At this launch, Atelier Timber House unveiled three new "Chen Series" products—Jinchen Mansion, Yinchen Courtyard, and Yuechen Residence. These products perfectly integrate traditional culture with modern design, innovatively creating rural villas suitable for modern living. Through differentiated product positioning, they meet diverse needs from cultural elegant living to smart lifestyles, providing high-quality residential solutions for rural areas.

Jinchen Mansion: Elegance from the Song Dynasty in One Mansion

Jinchen Mansion perfectly replicates the essence of Song Dynasty architectural aesthetics. Its roof adopts the classic gable and hip roof style with dark gray fish-scale tiles, recreating the elegant charm of Song Dynasty architecture. The symmetrical layout of east-west corridors not only inherits the ritual order of ancestral mansions but also creates a natural atmosphere where indoor and outdoor spaces blend. Details such as hollow grille hangings breathe new life into traditional craftsmanship, creating a pastoral and elegant residence that combines cultural taste with comfortable experience for modern residents.

Yinchen Courtyard: A Courtyard Hiding All the Charm of the Song Dynasty

The character "Yin" (seclusion) in the name of Yinchen Courtyard highlights its core attribute—ultimate privacy and a sense of seclusion. With the design theme of "A Courtyard Holds the World, Timber Inherits Past and Present," it innovatively interprets traditional courtyard spaces. The villa adopts a symmetrical layout of a three-sided courtyard, with pure timber-structured sloping roofs and lattice windows inheriting oriental charm.

Yuechen Residence: Ideal Homecoming Villa, Enjoying Family Happiness

Yuechen Residence takes "returning to nature" as its core concept, reconstructing architectural language through innovative geometric structures. The product showcases modern aesthetics with a four-slope five-ridge roof and floating balconies. The L-shaped setback design achieves seamless connection between indoor and outdoor spaces. The unique framing technique brings scenery into the house, and large-area floor-to-ceiling windows make light and nature the protagonists of the space, redefining the paradigm of modern rural life.

The release of the "Chen Series" is Atelier Timber House's practical response to the national call for "quality house" construction. With craftsmanship and innovative technology, it creates truly safe, comfortable, green, and smart quality residences, making high-quality rural life no longer a dream.

In the future, Atelier Timber House will continue to deepen its presence in the rural residential sector, use more high-quality products to support homestead revitalization, help more families upgrade from "having a roof over one's head" to "living in quality housing," and continue to fulfill its value commitment of "building modern quality villas for China."