On October 26, 2024, the "National Brand" Gala commenced with grandeur at Beijing's Water Cube, gathering elites from all walks of life, esteemed entrepreneurs, and brand experts to celebrate the pinnacle of Chinese brand-building. Treezo Group's Vice President, Tian Maohua, attended the gala and shared insights through interviews. Alongside other nationally recognized industry representatives, Treezo Group explored the future of branding, aligning closely with the nation's development and standing in solidarity with the people.

Brands embody the nation’s honor and dreams. Amid significant transformations in the global economy, Chinese brands are rising with remarkable momentum, becoming pivotal in driving social and economic progress. Each successful brand story is a testament to innovation and perseverance, highlighting the strength and value of Chinese brands and fueling confidence in an even more brilliant future.

The Artisan Legacy from Liangzhu
Treezo Group, a leading wood panel brand, embarked on its journey 25 years ago in Liangzhu, Hangzhou, a place symbolic of China's 5,000-year-old civilization. Embracing national development goals and societal shifts, Treezo has continued to innovate and upgrade in product, manufacturing, and cultural advancements. With its strong brand appeal, Treezo has won the favor of consumers and emerged as a leader in the home and building materials industry.

In this pivotal year, Treezo was honored with the "Annual Brand of the Year" award at the 2024 "National Brand" Gala. This prestigious award recognizes Treezo's mission-driven commitment and social responsibility in the new era, affirming its crucial role in the national development landscape.

As national strategies, such as “New Quality Productivity” and “High-Quality Development,” gain momentum, Treezo has re-evaluated its path, conducting an in-depth analysis of its brand strategy. This led to the new positioning of “Green Essence, Cultural Distinctiveness,” promoting a green transformation through differentiated thinking. By empowering the brand through cultural values, Treezo aspires to embody innovation, social responsibility, and technological advancement, becoming a key driver of societal progress and economic transformation.

A Legacy of Responsibility as a National Brand

Since its establishment in 1999, Treezo has held true to its mission of "Creating Quality Panels for the People," developing innovative products for countless homes. Vice President Tian Maohua spoke with "National Brand," sharing, "Treezo prioritizes brand, environment, and quality as its core values. Through high standards in craftsmanship and quality, we fulfill our corporate mission by building a green, healthy home ecosystem. Treezo actively fulfills its social responsibility in six areas: green philanthropy, green supply, green manufacturing, green products, green services, and green management. Our initiatives include public welfare projects, intelligent factories, and low-carbon product development. Through ongoing innovation, Treezo breaks technological barriers, elevates the voice of Chinese brands, and establishes a tech innovation framework by contributing to industry standards and launching green products that set industry trends."

For 25 years, Treezo has maintained its leadership through continuous technological advancement and innovation. From carefully selecting raw materials to refining production processes and integrating cultural heritage, Treezo infuses new vitality into Chinese culture. By enhancing intelligent manufacturing, building a talent pipeline, and investing in product R&D, Treezo showcases the allure of high-tech with a profound cultural essence, embodying the vibrant potential of Chinese brands.

At a New Starting Point
Treezo Group remains steadfast in its mission. As a national brand, Treezo is set to release greater development momentum on the global commercial stage. Unafraid of challenges amidst waves of transformation, Treezo will forge ahead, aspiring to become a source of national pride.