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Global Perspective | Treezo Group and Haewon Group Reach Agency Cooperation, Signing Ceremony Successfully Held

2025.07.03

On the morning of June 24, Treezo Group and the delegation from South Korea's Haewon Co., Ltd. held an "Agency Signing Ceremony" at the Bamboo and Wood Technology Demonstration Building of the Group's Hangzhou headquarters. Lu Tonghua, Chairman of Treezo Group, and Choi Jeon-ho, Representative Director of Haewon MSC and General Manager of HEMC, attended the signing ceremony with representatives of their core technical and business teams.

Before the signing ceremony, the Haewon delegation visited Treezo Group's Woody Museum, Mohe Club and Bamboo-Wood Structure Technology Demonstration Building, gaining a comprehensive understanding of Treezo Group's development history, corporate culture and prefabricated building situation.

At the ceremony, both parties conducted in-depth and fruitful discussions on the development of South Korea's green building materials market, reached a strategic cooperation consensus, and successfully signed the product regional agency agreement.

Choi Jeon-ho, Representative Director of Haewon and General Manager of HEMC, stated that the signing ceremony marks a new stage in the cooperation between the two parties. In the future, they will continue to expand the scope of cooperation and jointly make new contributions to South Korea's interior decoration and construction fields.

Lu Tonghua, Chairman of Treezo Group, said that establishing a long-term strategic partnership and learning from excellent strategic partners' development experience will enable the company to provide customers with better products, more efficient technical support and services through resource sharing and complementary advantages. In future development, Treezo Group will continue to adhere to innovation, uphold the vision of "One Good Board, Assembling the Future", and contribute to the sustainable development of the global residential market.

This strategic signing is not only a powerful alliance between the two groups, but also a positive exploration of the home decoration industry in the new era. In the future, Treezo Group will continue to strengthen its global strategic layout, and with the concept of open cooperation and win-win results and a forward-looking vision, join hands with high-quality partners to continuously expand the cooperation ecosystem.