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Global Vision | Treezo Group Partners with Strandia to Launch a New Chapter in Sustainable Living in Indonesia

2025.11.05

Recently, Treezo Group reached an exciting milestone at its headquarters — the successful signing of a distribution agreement with Indonesia-based Strandia. As a leading local enterprise deeply rooted in the Indonesian market, Strandia officially becomes the Group’s first authorized distributor in Indonesia.

 

A Powerful Partnership to Explore New Blue Ocean Markets

At the signing ceremony, Mr. Lu Tonghua, Chairman of Treezo Group, Ms. Tian Maohua, Executive General Manager, Ms. Lu Xinyue, Deputy General Manager, and representatives from the International Trade Department joined the founding team of Strandia to witness this landmark moment together.

In-Depth Dialogue, Shared Vision for Growth

Before the formal signing, the Strandia delegation visited Treezo Group’s Wood Museum, Whole-House Customization Center, and Prefabricated Wood Structure Showroom, gaining a comprehensive understanding of the Group’s development journey, corporate culture, and innovative achievements in green building materials and prefabricated construction.

 

During the exchange session, the Strandia representatives delivered insightful presentations covering:

 An in-depth analysis of Indonesia’s wood panel market: current landscape and opportunities

The company’s founding philosophy and future vision

A three-year strategic development roadmap

A detailed SWOT analysis of competitive advantages

Specific collaboration needs to drive mutual growth with Treezo Group

“What we value most is not only the products themselves, but also Treezo Group’s innovative mindset and its commitment to sustainable development,” said a Strandia representative. “Through this partnership, we look forward to bringing fresh vitality to Indonesia’s home furnishing and construction markets.”

Following its successful entry into the Korean market, this partnership marks another significant step in Treezo Group’s Asian market expansion. It further strengthens the Group’s influence across the ASEAN region, introducing the brand’s philosophy of ‘Green and Healthy Living’ into the everyday lives of Indonesian consumers.

Looking ahead, Treezo Group will continue to advance its presence along the Belt and Road Initiative and within RCEP markets. Through innovative products and exceptional service, the Group is committed to fostering sustainable and healthy growth in the global home furnishing and construction industries.